All Posts By

Creative Team

April 17, 2020
1
Coworking Sugar Land Texas - Business E Suites

The Evolution of CoWorking

By | Industry

Co-Working has revolutionized the way professionals work, it is not only a trend but a practical way to get the job done.

As we know, the term was first used back in 99′ by Bernie Dekoven but it was really put to use in 05′ by Brad Neuberg when he first stated the Hat Factory in California as a work and live loft setting.  Others picked up on the trend and by 07′ there was more than 70 co-working spaces around the country.  It became a phenomenon particularly in cities like San Francisco, New York, Austin, Toronto, Seattle.  2008 was really when co-working environments were revolutionized into something we know big corporation have but entrepreneurs like you and me could not take advantage of; and so Cubes & Crayons was born, this co-working setting offered the first ever co-working space that included child care, so the on-the-go-parent, entrepreneur, freelancer, startup, small business type of person could not have their kids right next door without all the fuzz and distractions.  By 2011, the co-working concept had reached its maximum momentum and over 1,000 communities were part of this movement by the end of that year; causing this phenomenon to simply spike up from there to a worldwide level.

Today, the biggest co-working spaces certainly dominate the global market but the small businesses like yours and ours are quickly scaling to cater the small-local business segment with a local-community sense in mind.  Co-working is simply practical, it’s affordable, it’s professional, it’s versatile and flexible.  It is giving every aspiring professional the opportunity to scale their business to a whole other level, to an unimaginable level that would normally take years to situate and get it started because traditional working space is so unconventional, unaffordable and complicated.

The co-working story has been written and it continues to go on, it’s a movement that will not stop.  What’s your story? What’s your movement?

January 29, 2020
0

Social proof and reputation matters

By | Business
Business

Social Proof and Reputation Matters

Do you ever guess or wonder what your customers are thinking?  I think that is a question we ask ourselves each day with the purpose of increasing our sales and growing our business.  Marketing specialists know that social proof is a new tactic for conveying a message of trust and confidence to the high-maintenance, worry-like customers.

In the last decade, social proof has become a very vital part of any business and this is simply because everyone has the tools to stay in touch, Google something, view a review and so on and this social proof comes along with the reputation that a business builds overtime, because that reputation is no longer a word-of-mouth strategy but it’s a public voice everyone speaks out in an environment, free to express, free to say anything we want.  I also call this Google.   Profit Industry estimated that over 70% of people in the United States look at the reviews prior to making a purchase and that number clearly shows how having a positive social proof online and a great reputation will make a difference for your business.

As we look for strategies to grow our business, we learn that what you have to say does not really matter, it is what others say about you in the public eye.  For example, Search Engine Journal says that nearly 65% of consumers show signs of purchase from a site after analyzing ratings and reviews in search engines.  So overall, social proof and reputation does matter.

January 29, 2020
0

A successful start-up in a co-working environment

By | Industry
1

Affordable + Flexible

Startups love the affordability and flexibility a co-working space offers. Renting a co-working space is much cheaper than renting traditional office space and often includes amazing perks and extras such as internet services, conference room access, coffee, and much more..
2

Professional Space

Small businesses usually begin at home, we have heard many great companies started in a garage but that is clearly not the case for everyone, not everyone can become an Apple or an Amazon but we can certainly become a professional business where clients can feel welcome, and ensure that now, in today's modern world, first impressions always count.
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No Politics

A shared office space means different companies in one place, with a variety of tasks and projects. With such setting, there is less competition and interpersonal rivalry.
Without the traditional office setting, the office politics are simply not there, the need to impress a boss or fight for a position is not needed. It's a fast environment where everyone is really there to work.
4

Motivating

The perks of a co-working environment come at a low price, and part of that price is having the benefit of motivation. Working with others and see them preserve themselves and survive in this difficult economy is a reason of motivation and a co-working place does just that.
January 29, 2020
0

How does co-working benefit the local economy?

By | Industry

How does co-working benefit the local economy?

Co-Working is the new trend in business settings. That might be hard to believe to those that prefer a traditional working setting, but vital to know as we try to grow our communities.

Co-Working is certainly not for everyone but it serves as a model to boost our economy by enhancing the productivity and growth of many small business and startups.   It is important to keep in mind that if you’re on the verge of joining the big co-working industry, here a few pointers to create a positive outlook.

Co-Working Brings the Best of the Local Talent

Co-working spaces are an affordable option for the small business owners, the individuals that want to start their own thing in a competitive economy.   Think about it, without a co-working environment, it is impossible for the local accountant to afford an office setting, and therefore these people are pushed to go work in the big city for the big companies.   Co-working helps these talented individuals stay in town, maintain and save their money, talent, and enthusiasm for use in the local economy.

Co-working Brings the Best of Small Businesses

Small Businesses are an important part of job creations, although you hear in the news that ABC Corp or XYZ Inc. create many jobs, that’s not entirely true.  Big companies create jobs to create more services or products, but not because they want to boost the local economy.  Small businesses on the other hand are the light of a local economy.  A small businss owner lives, work and shops in the local town and do care about the personal lives of their employees.

We’ve learned through this co-working journey that 92% of the co-working spaces are usually occupied by small businesses.  Anyone from a simple freelancer, to a tiny DBA or a mid-size LLC are the responsible parties for this co-working growing trend.

Co-working Boosts Collaboration and Networking

Since it’s a shared space, a co-working environment does allow you to interact with other tenants and share professional expertise and really get personal because each person sharing a space is not just a neighbor, he or she becomes part of your day to day.  Versus a neighbor you may see every now and then.  We’ve learned that when a co-working community exists, it stays connected and pushes to preserve and help each other’s businesses by learning new skills, saving money and reducing the need for unnecessary “things”.  It is a true workforce.

  • New Business Setting Trend
  • Local Talent Exposed
  • Fishes Out the Small Businesses
  • Creates Network Opportunies
January 29, 2020
0

The importance of a professional presence

By | Business

THE IMPORTANCE OF A PROFESSIONAL PRESENCE

Times have changed, we are now part of a society where casual Friday has become casual Monday, Tuesday, Wednesday, Thursday and Friday in a business setting. These new ways have also impacted the way we conduct business day to day and companies from startups to large enterprises often forget the business setting that gives a promising future. We often forget that a professional presence is vital to any company. Having a professional presence with a good business environment can help companies stand out in the crowd.

As companies work on strategies and approaches we often forget the magic four steps to creating an impactful presence in the industry.

1. A Happy Workplace. A happy workplace increases productivity. Everyone has bad days, no question about it. However, dragging the negative responses or attitudes often affects your colleagues, vendors, and customers. The first step to having a professional presence is to stay optimistic.

2. Time is Everything. As the business world modernizes, companies and its employees begin to adopt late everything and being late, communicates that your time is more important than someone else’s. Everyone is busy. Punctuality is vital to a professional presence.

3. Show Clients You Care. Part of having a professional presence comes with building a unique connection with your clients and making them feel valued. Clients enjoys talking about themselves. Listen and show them you care, by going the extra mile and showing them they are valuable parts of your business. And always include a smile in your conversation. Value brings trust and trust brings loyalty.

4. Where you conduct business matters. A professional presence is one that shows confidence and where you conduct business matters. It is vital to have a professional physical presence in the community because that brings trust, confidence and realiability to clients, vendors and it simply boosts growth in your company.